Top 5 Facebook Marketing Mistakes

Choosing the Wrong Type of Post If you don’t have basic training, you might be using the wrong type of posts for your brand. For example, photo posts have links sitting in the description, which can greatly reduce the reach of a post, as Facebook penalizes...

Using Internal Links To Drive SEO

Internal Linking and the Structure of Your Website Your site’s navigation structure plays an essential role in how a search engine prioritizes the importance of each page on your site. If a page is linked within your website more often than others, it will have...

How To Read Marketing Analytics

Why Are Marketing Analytics So Important? From building brand awareness to launching social media campaigns to following up with leads, your schedule is likely packed. You might be thinking to yourself, My campaigns are driving new leads and keeping my sales team...

How To Set a Marketing Budget

A Few Helpful Tips If you’ve been Googling “How To Set a Marketing Budget?” to death, you’ve probably come across numerous figures. One of the best and most successful figures out there comes from the U.S. Small Business Administration, who...

Bouncing Back From Marketing Failures

Has Your Marketing Approach Actually Failed? In a world of instantaneousness, we are accustomed to seeing results right off the bat. It is important to know that certain marketing strategies take time. You need to start with having realistic expectations for your...