Social media has revolutionized the way businesses market themselves online. With over 4.5 billion people using social media platforms globally, it’s no wonder that businesses are using these platforms to reach their target audience. In today’s social media landscape, video-first platforms with a vertical aspect ratio (9:16) are soaking up most of your customers’ online attention. Tik Tok has been a driver for engagement for years and our internal sources at Meta report that users now spend more time watching Instagram reels than any other content on the app. Here are some ways these social media platforms can help your business:
Build brand awareness: Social media platforms allow businesses to reach a large audience as well as build brand awareness with the lowest financial investment and the highest return on the investment of your time. By consistently posting content and engaging with followers, businesses can increase their visibility and reach new customers. While this visibility may not immediately translate into direct sales/conversions, it will help move prospective customers further down your marketing funnel so you can reengage with them at the right time.
Increase website traffic: Including links in your bio or directly in post can drive traffic to your website. This engagement is the first step to turning a social post into a purchase or lead. By including links to your website in all of your social media posts you are creating as many opportunities as possible to capture a customer’s intent to purchase. On platforms like Instagram and Tik Tok where you can’t post links in the feed there are creative strategies to work around. One strategy is finding services that offer a consolidated space where you can paste a premade URL that contains unlimited links so people can visit your landing pages.
Connect with your audience: Social media platforms offer a unique opportunity to connect with your audience on a personal level. By engaging with your followers and responding to comments on Instagram and Tik Tok, you can build relationships and foster loyalty. When consumers are familiar with your brand and its offerings, they are more likely to consider your products or services favorably when making their final purchase decisions.
Showcase your products or services: Social media platforms offer businesses the opportunity to showcase their products or services. By sharing high-quality images and videos, businesses can carry out effective marketing that accurately reflects their brand to generate interest from potential customers. However, recent trends indicate that users are engaging with less-polished content that appears to have been created by an average person with extra time on their hands (UGC).
Organic Advocacy: When you get the point where your posts are recognized and shared by your audience regularly, there will be a noticeable impact on your growth and website traffic. Loyal fans who want to increase the exposure of your social channels have the potential to boost your bottom line with every share or DM. If you give them opportunities to get involved with your new releases or ongoing organic campaigns by calling them to act online, the users who see the value in your business will advocate your services among their friends and family leading to free referrals.
Organic social media marketing can be a powerful tool for businesses looking to increase their online presence and reach new customers, but it will only work as hard as you do. Creating engaging content, connecting with your audience, showcasing your products or services, and monitoring your competition, takes significant time that you already have very little to spare. The process also rarely happens overnight so you can’t count on a viral moment concocted by your social media intern to bail you out.
Gold Level Marketing specializes in developing paid social media strategies that deliver consistent results within a month. These strategies transcend industry divides because they are based on personalized tactics that account for customer needs and client expertise. Click here to schedule a call regarding our social media management services: https://goldlevelmarketing.com/contact/
