Inbound Marketing Vs. Digital Marketing

How Do These Two Types of Marketing Differ? There are two distinct ways that differ the two marketing fields.For starters, inbound marketing is a full-on marketing methodology. Digital marketing, on the other hand, is a broad term that covers connecting and marketing...

7 Branding Terms You Need To Know

Brand Awareness The branding terms and awareness your brand has is how familiar your target audience and the general public is with your brand. High brand awareness is often referred to as “popular” or “trending.”If you’re not aware of a...

How To Identify Your Target Audience

Identify Your Current Customers Prior to finding your target audience, you need to get a better idea of who your customers are. Check out your existing customers and write down their characteristics. Organize those characteristics into a customer profile.Check out the...