72% of Generation X Uses the Internet for Research
While many Gen X-ers might prefer newspapers and TV, there are plenty that research businesses using the Internet. Regardless of if your brand or business is running ads through newspapers or television, you need to make sure that you have a good online reputation.
A business that looks bad online thanks to bad reviews or misinformation will also look bad to a Gen X-er, who will likely turn to a competitor for their business.
Generation X Is Social Media Savvy
95% of Gen-X Uses Facebook
35% of Gen-X Uses LinkedIn
25% of Gen-X Uses Twitter
Clearly, if you are looking to market to Gen-X, you are best off looking to Facebook. It is important that you tailor all of your Facebook posts to Generation X and make sure to remember them when you go out and create ads using the Facebook platform.
If you’re marketing to Gen-X using any form of social media, here are a few things you need to make sure of:
Have a description of your business in your bio or About Me section.
Make sure your address, phone number, and website information are correct.
Create CTAs each time you post.
Post regularly.
Generation X Has Very High Brand Loyalty
Compared to all other generations, Gen X-ers seem to have the most brand loyalty. Many companies report that they have more loyal Gen-X followings than other generations.
If this is true, then it means providing a Gen X-er with a great experience can give you consumer loyalty.
41% of store revenue is composed of returning customers. It is very important to keep your Gen-X customers as loyal as you can. There are many ways to do this.
For starters, you can consider rewarding loyalty in one way or another. You might consider sending out thank you emails or discounting a purchase after they have purchased a number of items. You can even send out coupons or special offers for returning customers to let them know you appreciate their business.
Final Thoughts – Keeping An Eye on Gen-X
Don’t ever underestimate Generation X, as it holds one of the most important groups of consumers out there today. Make sure to use these tips to market to your Gen-X customers so that you can gain loyalty that will have them coming back again and again. Create messages that are tailored to their goals and aspirations, and we promise you won’t fail.
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