Organic social media marketing can mean a lot of things, though, for us, it means creating relationships with your buyers, establishing the character and voice of your brand, and raising brand awareness. With all of those things in mind, we have created a few strategies that can help you optimize your presence on social media.
Create Quality Content for Sharing
Creating quality, shareable content may seem obvious, though you’d be surprised how many businesses can’t hit the nail on the head. We get it. Creating engaging content is a lot more difficult than it seems. When it comes to social media, a lot of the instincts that we develop in business school don’t serve us well.
Social media is a massive platform. To many marketers, it seems like the perfect place to promote your brand, throw around CTAs, and brag about the accolades or successes that your brand has had.
The sad truth is that those things only lead followers closer to the “unfollow” button. When it comes to organic social media marketing, it is much more important to establish your personality and your voice rather than aim for making sales. You want to create content that users can share.
Shareable content can be anything from fun photos to inspiring videos to educational posts and beyond. Of course, when creating a high-quality video campaign, you want to have a trustworthy team behind you who knows how to help, which is exactly what we can help you with here at Gold Level Marketing!
Strategize Your Social Content Schedule
You want to decide how often you need to post ahead of time. Visibility is very powerful, though if your brand is posting more than 20 times a day, your followers will likely become annoyed. There is no golden rule for how often one should post, as it comes down to the platform, the content, and the industry. However, most platforms have a sweet spot that hovers around two posts per day.
We recommend starting there and seeing how everything goes.
As for the time of day, there aren’t any golden rules there either. Generally, engagement is highest between 11 a.m and 5 p.m. on weekdays, as well as later in the afternoon on Sundays.
You also want to shoot for consistency. If you post twice a day, make sure to post once in the morning and once in the evening. You must also post weekly. Don’t get a bunch of posts in one week and then go silent the next week.
Once you have done all of the necessary work to establish your presence on social media, you must make it a point to let people know you’re present. If you have a website or any signage in your business, include social media handles.
Do research to find the best #hashtags and engage with your followers by replying to comments or acknowledging them when they share your content.
Organic social media marketing, as with most things in the business world, requires a bit of trial and error. Sometimes content falls flat, even when you’ve done all you can to prepare. Make sure to stay up to date with the business insights on your various platforms to see what is working and what isn’t!