What Is Pay-Per-Click?
Pay-Per-Click or PPC marketing is a type of digital marketing that uses paid ads on various platforms to uniquely position your business or brand. The beauty of PPC vs. SEO is that you don’t have to spend a lot of precious time building your brand’s reputation. All successful PPC requires is pushing to the right audience. Using your ads manager, you bid on keywords to put your business as close to the top of search engine results as possible. If done correctly, you can create more traffic.
How Does Pay-Per-Click Work?
Your ads will show up more, depending on the PPC campaign details you enter. There are many crucial elements you must include for success, such as:
- Quality score
- Keyword relevance
- Landing page quality
- Ad copy if you get these crucial elements right, you can drive more traffic to your pages.
Performing Keyword Research
To find the right keywords, you’ll need to do your research. The best approach to take is to find keywords with strong buyer intent and traffic potential. You’ll want to capture the interest of your audience to improve your business. Because of competition, many of these keywords will have a greater cost per click, so it should truly be your goal to find keywords that strike a balance between traffic and cost. Consider the relevancy of your keywords to start. These keywords should be in sync with your potential customer’s buyer intent and your own business goals. Beyond those keywords, you’ll also want to implore a wide cross of pay-per-click keywords that align with your main keywords without clashing with one another. Remember, the buyer still has to want to click on your ad for this to work.
Optimizing Pay-Per-Click
When creating a pay-per-click campaign, you want to ensure it is optimized for mobile advertising and desktop. Consider the fact that many searches happen on mobile devices. You should also turn your focus to search ads rather than display ads. You can think of display ads as large, clunk banners that you often find on website pages. People waste tons of money on these, as the click-through rate is very low.
Implementing Pay-Per-Click Advertising
If you’re looking to implement the right PPC factors to drive customers to your website, you will want a team with experience and reliability. Here at Gold Level Media, we’ve worked with hundreds of businesses to craft strong, goal-driven PPC campaigns to generate more converting leads and promote growth. Get in contact with us here today to see how we can help you improve the visibility of your website.
