Social Media for Business: A Marketer’s Guide

May 13, 2021 | Social Media

With an exponential rise in social media users over the past year, you could be missing out on valuable growth if your business is not on social media. Social media provides businesses with new customers, brand insights, and unique engagement opportunities you can’t find anywhere else. Plus, with so many…

Written By GLM

With an exponential rise in social media users over the past year, you could be missing out on valuable growth if your business is not on social media.

Social media provides businesses with new customers, brand insights, and unique engagement opportunities you can’t find anywhere else. Plus, with so many free platforms out there, it is one of the most cost-effective forms of marketing in Phoenix and around.

If you’ve been trying to get your business out there, though you don’t understand how the different available platforms work, we’re here to help.

 

Facebook

 

As of 2020, Facebook has more than 2.7 billion active users around the globe. As one of the most popular platforms alive today, your business is sorely missing out if you aren’t running your own page.

From updating to advertising to powerful analytics, there are so many invaluable things you can get from having a Facebook Business page. It is very important for Facebook Business users to make sure their information is correct, including contact information, operating hours, and a clear outline of your products and services.

 

Twitter

 

With Twitter, you can send out short updates known as “Tweets” to your following. These Tweets can include thoughts, updates, links, images, videos, polls, and more!

Of course, brands or businesses that are mainly visual or do not have strong brand voices may not want to use Twitter at all. As a brand, you need to decide if you can create engaging content that will receive re-tweets to build your following.

 

Instagram

 

With more than 1 billion users, Instagram is another major platform. The unique thing about Instagram is that it works exclusively with photo and video content. If your business doesn’t have strong visual content, it may not be for you.

Running a quality Instagram account means having an eye for detail and ensuring that your content is of high quality to cut through the noise.

 

Other Social Media Platforms You Might Consider

Beyond the three top social media platforms, you may consider some of these for your business:

 

  • Snapchat
  • Pinterest
  • LinkedIn
  • YouTube
  • TikTok

 

Why Should You Be Using Social Media For Your Business?

 

Showcasing Your Personality

 

With social media, you can engage with your customers and utilize a distinct voice. There is nothing better when it comes to developing a brand identity.

 

Brand Awareness

 

Social media users rank in the billions. If your content is out on even one of these platforms, the more likely it is that you can generate new customers. For example, 60% of Instagram users say they purchase products they find out about through the platform.

The more followers you have through social media, the more likely it becomes that they will funnel through to your website. All in all, your sales potential goes through the roof.

 

Powerful Analytics

 

Almost every platform comes with helpful analytics tools, allowing business owners to monitor click rates and engagement. You can use these analytics to develop new marketing strategies for the future by seeing what works and what doesn’t.

 

Final Thoughts

 

As you can see, social media is crucial for modern businesses. Here at Gold Level Marketing, we help businesses develop strong social media strategies so that they can optimize growth and profit.

As always, make sure to sign up for our subscription newsletter by filling out the box above.

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