Increasing a website’s conversion rate starts with a question.
That question is one that many business owners struggle with when it comes to their website:
Should my website be tailored to those who are on it, or should my website be tailored to search engines to get more visitors there, to begin with?
Of course, there is no easy answer to this question. You need to get some love from search engines so that people find your website, though you also need your loyal fans to have a good experience while on the website so that you can turn each visit into a conversion.
The good news is, traditional SEO strategies are out the window and there are better ways to boost SEO while inspiring more conversions.
Making Use of Video Content
Here at Gold Level Marketing, we are huge fans of video content. Video can help inspire customer connection, raise brand awareness, educate customers, and boost conversion rates. Plus, search engines and video content go hand in hand. Search engines prioritize video content because they know consumers want it. Video also increases the duration that people hang out on your site.
If you can get someone to spend even two minutes on your website, you’re doing a great job. Here’s a fun fact for you:
77% of consumers say that they made the decision to purchase a product after watching a video about it. Even if you have never made a video in your life, there are tons of newbie video creation tools available.
Have Value With Your Content
You want to make sure that your content connects with people. This means you’ll want a combination of images, infographics, video, and more, along with your normal written content. Give your visitors useful, educational, or entertaining ideas. This will not only ramp up the duration that people hang out, but it will also help search engines to see that you are relevant and readable.
Typically, search engines love blogs that are less than a thousand words. Make sure your paragraph breaks are short and your sentences are short and easy to read.
You may consider creating dynamic content as well. Dynamic content is content that adapts to the visitor depending on a few variables, including needs, location, behaviors, etc., such as a small banner that advertises a deal in a visitor’s area!
Optimize Your Website for Mobile
You’ll want to know how your website performs when visitors are on mobile devices. The last thing anyone wants is to visit a website that feels confusing or sloppy. Here is another fun fact for you:
Almost 40% of purchases made online during the 2018 holiday season were made on a smartphone.
Unsure if your website is mobile-friendly?
Make use of the Mobile-Friendly Test from Google to see for yourself!
Of course, there are many other things you can do to increase the conversion rate of your website, as search engines look at a lot of things. Improving SEO on your website can be a huge task. If you have any questions, feel free to get in contact with us!