5 Steps to Mastering Google Ads’ Demand Gen Campaigns

5 Steps to Mastering Google Ads’ Demand Gen Campaigns

Google ads has evolved ‘Discovery’ campaigns into its ‘Demand Gen’ campaign type. If you’re interested in generating leads for your business, Demand Gen could be a productive asset in your arsenal. While this campaign type is relatively new, and untested, we want to...
Do Social Media Platforms Prefer Paid Ads?

Do Social Media Platforms Prefer Paid Ads?

In the ever-evolving landscape of social media, businesses often wonder whether platforms like Facebook, Instagram, X, and LinkedIn prefer paid ads over organic content. The answer is yes, and there are several reasons behind this preference. We will delve into why...